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Barnes & Noble @Champion Forest Announces a Month-Long Celebration of Pop Culture
in July
Second Annual “Get Pop-Cultured with Barnes & Noble™” to Feature Unique Special Events, Author Appearances, Exclusive Content, Giveaways and More
Highlights Include Throwback Thursdays, Time Travel Weekend, DC Comics Days, Comic Convention Collectibles, a Harper Lee Celebration, Minions Fun, Fangirl Friday, Vinyl Day, a Dr. Seuss Spectacular and Much More
New York, New York - June 25, 2015 - Barnes & Noble, Inc. (NYSE: BKS), the nation’s largest retail bookseller and the leading retailer of content, digital media and educational products, today announced the second annual Get Pop-Cultured with Barnes & Noble, a month-long celebration of pop culture with special events customers won’t want to miss. Building off the success of last year’s campaign, this year’s Get Pop-Cultured celebration at Barnes & Noble @Champion Forest will feature a series of 20 very exciting events and activities perfect for the whole family to enjoy, in addition to author signings, panel discussions, contests, exclusive content, giveaways and prizes, and more.
Get Pop-Cultured with Barnes & Noble was first established in 2014 to bring to life customers’ favorite books, characters, movies, artists, illustrators and pop-culture icons. This year it expands to feature an even more robust lineup of events great for customers of all ages, including weekly Throwback Thursdays celebrating a different decade each Thursday from the 1950s through the 1990s, DC Comics Days, a Harper Lee Celebration, a Minions Fun event, Star Wars Saturday, Manga Mania, Fangirl Friday, Vinyl Day, James Patterson Day, a Dr. Seuss Spectacular and many more unique events and promotions. For more information on what’s happening during Get Pop-Cultured with Barnes & Noble month at Barnes & Noble @Champion Forest, customers can visit the store or www.bn.com/getpop-cultured<http://www.bn.com/getpop-
Get Pop-Cultured with Barnes & Noble @Champion Forest Lineup:
· Throwback Thursdays - July 2, 9, 16, 23, 30
The cornerstone of the Get Pop-Cultured campaign, customers are invited to Barnes & Noble @Champion Forest every Thursday in July for a nostalgic journey through the most iconic moments in pop culture from the 1950s through the 1990s. Customers will experience the decades as they explore the dynamic influence that books, toys, games, music, movies, TV and fashion had on society during those time periods. The store will feature a specially crafted display wall containing fun facts, images, products and more that influenced each decade and brings them back to life. The display wall changes weekly for each new decade and is perfect for taking pictures to share on social media, using the hashtags #TBT and #GetPopCultured. Celebrate the 1950s on July 2, the 1960s on July 9, the 1970s on July 16, the 1980s on July 23, and the 1990s on July 30. Special offers, giveaways, and events and activities each Thursday will round out the fun.
· Time Travel Weekend - July 3-5
Designed to take customers on a journey through time, Time Travel Weekend will transport fans into the intriguing worlds of the following:
Doctor Who
On July 3 at 7pm, Barnes & Noble @Champion Forest is celebrating Doctor Who. Customers will enjoy trivia, giveaways, a special offer and more, and are invited to come dressed as their favorite character.
Magic Tree House: Dinosaurs Before Dark
On July 4 at 10am, customers will travel back millions of years with Magic Tree House: Dinosaurs Before Dark. Young paleontologists are invited to explore the age of dinosaurs with fun activities, giveaways and a special offer.
Outlander
On July 5 at 2pm, customers will be transported to the intriguing world of the popular Outlander series with trivia, giveaways and more.
· DC Comics Days - July 8-12
Customers are invited for a special offer on all DC Comics graphic novels and a free Young Gotham comic collection and poster, while supplies last. There will be other giveaways and activities, and as always during Get Pop-Cultured, cosplay is welcome.
· Comic Convention Collectibles - July 9-12
Customers can visit Barnes & Noble @Champion Forest to get the highly anticipated convention exclusives representing some of the hottest licenses, including fan favorites, while supplies last. Customers should get to Barnes & Noble @Champion Forest early on July 9 as many of these collectibles will sell out fast!
· Harper Lee Celebration - July 13-14
On July 13, all Barnes & Noble stores nationwide will read Harper Lee’s classic To Kill a Mockingbird from start to finish. The Read-A-Thon will feature a variety of special guest readers, including local authors or celebrities. On July 14, Harper Lee’s highly anticipated new novel, Go Set a Watchman, goes on sale. Barnes & Noble stores nationwide will open early at 7am so customers can get their copy first, and those who visit the Barnes & Noble Café from 7am to 10am will get a free tall hot coffee with their purchase of Go Set a Watchman. Plus, the first 20 customers to buy the book in every store will receive a free exclusive To Kill a Mockingbird reusable tote.
· Minions Fun - July 17 at 7pm
Customers are invited to sign up now for the Minions Fun event and become a certified Minion and attend Villain-Con in Barnes & Noble stores, where they will search for the most despicable villain to follow. Activities and giveaways will round out the fun. Customers can contact Barnes & Noble @Champion Forest to sign up today.
· Star Wars Saturday - July 18
Star Wars fans of all ages are invited to Barnes & Noble @Champion Forest for exclusive products, activities, cosplay, trivia and a chance to win a Star Wars character standee (terms & conditions apply). Customers should contact Barnes & Noble @Champion Forest for complete details.
· Manga Mania - July 19
Customers can visit Barnes & Noble @Champion Forest to discover this popular style of Japanese comic books and graphic novels. Manga Mania will feature a special offer, activities, and giveaways.
· Fangirl Friday - July 24 at 7 pm
Barnes & Noble is inviting fangirls to unite and celebrate fandom. Fangirls should visit their local store to get introduced to the Women of Marvel, enjoy cosplay, giveaways and much more. Additionally, while supplies last, customers can pick up the Vinyl Vixen Metallic Wonder Woman, available only at Barnes & Noble.
· Vinyl Day - July 25
Fans of vinyl records can explore Barnes & Noble’s growing assortment and participate in events celebrating vinyl culture, including giveaways, special offers and exclusives.
· James Patterson Day - July 26
Customers are invited to Barnes & Noble to celebrate America’s bestselling author with a special one-day-only offer on all adult, kids’, and teen books by James Patterson.
· Dr. Seuss Spectacular - July 28 at 7 pm and July 31 at 7 pm
In celebration of the newly discovered Dr. Seuss book What Pet Should I Get?, kids of all ages are invited to help Barnes & Noble decide what pet to get at a special Storytime event on July 28 at 7pm. Get Pop-Cultured ends on a high note on July 31 at 7pm with a Dr. Seuss Spectacular, a celebration of Theodor Seuss Geisel, known to the world as the beloved Dr. Seuss. There’s fun to be done before Get Pop-Cultured with Barnes & Noble comes to an end!
More ways to Get Pop-Cultured include:
· Authors, Illustrators, Celebrities and More
Throughout the Get Pop-Cultured with Barnes & Noble campaign, stores across the country will welcome customers’ favorite authors, illustrators and celebrities, including Arlene & Alan Alda, Keegan Allen, Gretchen Carlson, Chris Colfer, Chuck D, Rob "Gronk" Gronkowski, Sherrilyn Kenyon, Mary McDonough, Christopher Paolini, James Patterson, Kate Pierson, Joe Satriani, Brad Thor, Cindy Williams, Charlie Wilson and many more. Customers should contact Barnes & Noble @Champion Forest to find out which authors will be appearing there during Get Pop-Cultured.
· Get Pop-Cultured Sweepstakes from NOOK®
At all Get Pop-Cultured events and throughout the month of July, customers can visit the NOOK Counter to enter for a chance to win a $1,000 Barnes & Noble Gift Card. To enter, customers can visit the NOOK Boutique® at Barnes & Noble @Champion Forest anytime between July 1 and July 31, where they should look for the specially created Get Pop-Cultured NOOK App™ on the NOOK devices displayed.
· Get Pop-Cultured Giveaways and Exclusives
Throughout July, Barnes & Noble will have tons of giveaways at all stores, including samplers and posters from DC Comics’ Young Gotham series, as well as Marvel, Star Wars and Manga posters, and much more. All giveaway items are available in limited quantities; for more information visit Barnes & Noble @Champion Forest. In addition, Barnes & Noble will have a large offering of exclusive products and items during Get Pop-Cultured, including exclusive book editions during Throwback Thursdays, Comic Convention collectibles, select vinyl records and more. For more information, visitwww.bn.com/getpop-cultured <http://www.bn.com/getpop-
· Get Pop-Cultured on Social Media
Pop culture fans should follow Barnes & Noble on Twitter <https://twitter.com/BNBuzz>, Instagram <http://instagram.com/
Barnes & Noble @Champion Forest will be announcing many more events such as giveaways and exclusive content and products, throughout the Get Pop-Cultured month. For a full schedule of local events and author appearances, and for more details regarding giveaways, competitions and sweepstakes, visit www.bn.com/getpop-cultured <http://www.bn.com/getpop-
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The Company operates 649 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com <http://www.bn.com>). Its NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store® (www.nook.com <http://www.nook.com>), while Barnes & Noble College Booksellers, LLC operates 717 bookstores serving over five million students and faculty members at colleges and universities across the United States.
General information on Barnes & Noble, Inc. can be obtained by visiting the Company's corporate website: www.barnesandnobleinc.com <http://www.barnesandnobleinc.
For more information on Barnes & Noble, follow us on <https://twitter.com/BNBuzz>, <http://instagram.com/
About Nook Digital, LLC
NOOK reading and entertainment products make it easy to Read What You Love, Anywhere You Like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to the expansive NOOK Store® of more than 4 million digital books in the US and UK, plus periodicals, comics, apps, movies and TV shows, and the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps™. Find NOOK devices in Barnes & Noble stores and online at www.nook.com <http://www.nook.com>, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products are available in the United Kingdom at leading retailers; NOOK content can be purchased at www.nook.co.uk <http://www.nook.co.uk>.
NOOK® and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.
For more information on NOOK follow us on: <https://www.facebook.com/nook
<https://plus.google.com/+nook
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